Adventures in Internet Marketing

Thursday, January 11, 2007

Thinking Outside the Inbox

Everyone that has access to the internet pretty much has to use a service provider, unless of course you are a service provider yourself. And while everyone has been blogging on and on about all the spam and viruses and phishing that have increased geometrically in the last year , what about service providers, as they must be taking the brunt of spam.

My company, Message Partners, does a great deal of their business with service providers, so we get to hear a lot of what's going on spam's front lines. While it hasn't been easy, we've done everything we could do, used every bit of thinking outside the inbox, as I've been calling it, just to get a leg up on spam. I'm just damn glad Message Partner's President, Mike Katz, had the vision early on to build what is pretty much the most adaptable email engine anywhere. Because one of the keys to survival in this spam storm is certainly adaptability.

And we also keep a close watch on the industry for any ideas in beating back spam. We have coders from Russia all the way to Brazil working on it. Because no matter what solution we come up with, it works for awhile, but then it seems spam invents something else, so we can never ever stop, because through rain, sleet, or Viagra spam, your email must be delivered.

Check us out at Message Partners.

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