Adventures in Internet Marketing

Saturday, September 30, 2006

Tickle Me MPP

As we zip through another high speed corner into fall, I'm starting to see the undeniable signs of Christmas up ahead.

The main sign I've seen so far is this new Tickle Me Elmo doll, which, where with the earlier versions, upon tickling (this is all hypothetical to me, as so far I've managed to progress through life without tickling a single Elmo), Elmo gave a hearty, good-natured chortle, whereas this new version falls into a full-body all-out convulsing guffaw. And from some recent press reports, apparently the battles over these dolls have already escalated to the screaming and fighting stage. Basically, another Tickle Me Elmo that really only leads to hair-pulling and kicking.

Now I know email security isn't really high up on anyone's Christmas list, and software doesn't even count for a single wedding anniversary (although isn't the first anniversary PAPER, and while maybe I haven't seen every type of luxury paper available, wouldn't software be better than paper?).

So as MPP ramps up to version 3.0, I think we're going to add a heretofore unconsidered feature -- you hit a certain button, and one of the most versatile email protection engines on the market today will become even more versatile -- it'll start giggling uncontrollably.

Yes, tickle me MPP, at toy stores this Thanksgiving. How could it lose?

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