Adventures in Internet Marketing

Friday, January 12, 2007

More Spam?

As I wrote in an earlier blog, this past Wednesday I attended a teleconference held by the folks at Ferris Research, and one of the analysts said something very interesting.

He said that, in fact, there actually is about the same amount of spam being sent around on the internet, the reason that many people think there is so much more is because so much more spam is breaking through our defenses (unless, of course, you use Message Partners, where we quickly plugged the big spam leaks with various tools).

Now I don't think this is entirely true, as with botnets, their ability to spread spam has certainly added to the total amount of spam out there. But I do think it is mostly true, that it's not so much the total amount of spam people are talking about, but the spam that breaks through to the inbox.

So while even I had been reporting that spam is up huge amounts, what I really meant to say is that more spam is breaking through our defenses. Got it?

Hope everyone has a great weekend.

Labels: , , ,

1 Comments:

Blogger Richi Jennings said...

Peter, that analyst would be me. I think what I said was that spam is up about 10-20% year-on-year.

Yes, botnet growth is part of the picture. It's a complex, multi-factored situation though. Here's a fuller explanation of my thinking.

6:24 PM

 

Post a Comment

<< Home