Adventures in Internet Marketing

Wednesday, October 18, 2006

Brain Coding

As a writer who is now heavily involved in the computer world, I see a significant parallel between writer's the write computer code and writer's that write words.

While programmers must construct every inch of code to achieve some predictable result from essentially a dumb processor that can only read zeros and ones, writers have to construct every word of a sentence that will hopefully achieve the desired result from someone that is not so dumb or predictable. And testing our writing is so much more more difficult to judge then just simply plugging it into a computer and seeing how it runs.

But as I slave over another configuration of words that I hope achieves the desired result of a software sale, I sometimes envy the programmer and their 0 and 1 world. Oh, if human beings were only that simple. But I guess the advantage writer's have is people, unlike computers, often act very illogically, and as I writer, I'm often wondering, how do I program for the human illogic.

How do I do it consistently? How do I calculate my own lack of logic?

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