Adventures in Internet Marketing

Monday, July 09, 2007

Google Gobbles Postini

The war between Google and Microsoft is getting ever more intense, as Google buys Postini to provide embedded protection for Google Apps, which competes for the very heart of Microsoft's biz: office applications.

While Google Apps has has to be considered a success (signing up 1,000 customers a day), bigger companies have been more reluctant due to fears about security and compliance. But the purchase of Postini should put those worries to rest as Google's hosted office applications are as well protected as Postini's email service.

But what is an email service provider to do? Basically, the only true option for them remains Message Partner's MPP, which you can read more about right here.

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