Adventures in Internet Marketing

Monday, July 09, 2007

Google Gobbles Postini

The war between Google and Microsoft is getting ever more intense, as Google buys Postini to provide embedded protection for Google Apps, which competes for the very heart of Microsoft's biz: office applications.

While Google Apps has has to be considered a success (signing up 1,000 customers a day), bigger companies have been more reluctant due to fears about security and compliance. But the purchase of Postini should put those worries to rest as Google's hosted office applications are as well protected as Postini's email service.

But what is an email service provider to do? Basically, the only true option for them remains Message Partner's MPP, which you can read more about right here.

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Friday, May 18, 2007

Translating Spam

At Message Partners, we see lots and lots of spam (to fight it you have to know it). We have come to the conclusion that spam is one funny language. Which led us to wonder, what would spam read like if translated it into another language then translated back again. Some examples follow:

Started with this line from spam: Shall think nothing of tumbling down stairs.
Translated into Spanish and back it becomes: it will not think anything about falling under the stairs.

Started with: Viagra Soft Tabs will rehabilitate your penis to the extent that it will work better than it used to.
Which becomes (using Spanish): Viagra that the smooth tongue-pieces will rehabilitate their penis until the point of works better than he used a.

Started with: Get rich and follow the millions of people making hundreds of thousands daily off our stock picks now!!
Which becomes (using Spanish): Obtain rich and you follow million people who now make hundreds of daily thousands of our common selections!

Started with: This gem is really movable!!
Which becomes (using Greek): This precious stone is really mobile!

Started with: Then get in touch with me once you receive your draft so that we will rejoice over that together.
Which becomes (using Russian): After this, will obtain in the contact with me as soon as you you will obtain your project so that we rejoice will above the fact together.

Started with: Millions of men are already applying male enhancement patches daily and watching their size and drive go through the roof!
Which becomes (using Portuguese): The millions of the men are applying already the masculine patches of the distinction daily and giving to attention its size and movement it crosses the roof!

Started with: His rejoice himself provoke
Which becomes (using French): His are delighted cause

Started with: When I run out, I shall be ordering as much as my pension will allow.
Which becomes (using Russion): When 4 flight outside, I will order as much in proportion to my pension it will allow.

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Wednesday, May 16, 2007

Taunting Spam XIII

At Message Partners, we have a unique platform that can use multiple spam filters to knock spam dead. I know what you're probably asking yourself. Why would I need more than one spam filter to filer email.

Well just imagine that you were an ISP, and different spam filters looked into incoming email in different ways with much different bandwidth usage. If you're receiving a huge amount of email, and say, SpamAssassin just took a quick glimpse at incoming email and rejected the standard spam, which was 80 percent of all incoming email.

It's fast, and good, but 80 percent still let's plenty slip by. So after SpamAssassin has scrubbed the email, then Cloudmark gets a look at it, and while Cloudmark takes a much deeper look, and takes longer, there's now much less email to accept or reject. That, my friends, is a modern day email service.

And what follows here is the resumption of another way of getting at spam, and that's by taunting it.

I received the following spam:

> Subject: Please Acknowledge Receipt
>
> Dear Sir,
>
> I represent a former Lord Mayor of Marbella in the
>Andalucia region of Spain. I have a very sensitive brief from
>him in investing his fund over 100,000,000.00 Euros in a
>private business I will give the details as soon as i hear from
>you,this is a legitimate transaction we will discuss on
>how much you will earn as your consultation fees as soon
>as i hear from you.
>
>please write back via email and provide me with your
>telephne and fax numbers.
>
>Please keep this close to your chest.
>
>I look Forward to it.
>
>Regards,
>
>Steve

Taunt begins:

Yo Steve. In the subject you tell me to acknowledge receipt. You're email is now in my spam humor blog, which has billions of readers (that number is factoring in spamflation, which is of course how you reached the number of your friend having 100 million Euros).

So you heard from the Lord Mayor of Marbella, huh? What happened to all your investment schemes with the King of Nigeria? Did you two have a fight? I tell you, in my scams, I only deal with Kings or Presidents or Darth Vader. Lord Mayors of small cities just don't cut it in the spam world.

In your sensitive brief, you say he's thinking of investing 100 million euros. So someone with that much money is thinking of making an investment with a stranger on the internet. You'd think that kind of money would buy some access to a bank clerk or something?

Yes, I have my doubts, but then you tell me this is a legitimate transaction. Whew, for a second there I thought you were going to say this is a legitimate scam. But finally, you tell me to keep this close to my chest. Thanks, pal, I'm going to keep this so close to my chest, I'm not even going to tell you about it.

Ha!

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